We address the needs of our clients through the discovery and application of unique investment insights. “Insight” is the key word here. Having insight is more than simply having an idea. Insight is something we experience. It implies a greater depth of penetration into an issue, and suggests a greater, more thorough understanding. Because we experience insight, it is personal and unique to us. This statement makes clear that we are not here to merely package and sell ideas, nor to focus on simply improving on what everyone else does. We find our own approach. We stand on our own.